The Creative Life

Something that is often said about writing as a career choice is that it can be a very lonely experience. No doubt you will have no difficulty conjuring up an image of a lonely figure hunched over their laptop, tapping away, or sprawled in a chair, journal open, chewing thoughtfully on the end of a well-worn pen or pencil…

The same may be said for other creative businesses, which require the business owner to spend hours designing original pieces, or fulfilling orders of handmade garments or carefully crafted pots. So, having the opportunity to meet, mingle and share experiences around running a creative business can be very welcome.

 

Creative Vision

I have recently attended the Creative Springboard programme run by CWRT, which is a series of sessions focusing on how to plan and develop a business. It was quite a challenge to consider what the big vision is for my work as an author and poet. The vision has to be something challenging that excites you… When I talked about inspiring women in their fifties to write and publish a book, I was prompted to widen the net, not just focus on the local area, but talk in terms of reaching these women globally!

It takes a while to adjust to such aspirations, but actually when I consider it, I have already made a start with copies of my book Believe You Can Live a Life You Love at 50+ having sold copies as far reaching as the USA, Spain and Canada via Amazon! And with world-wide reach via websites, zoom, Skype and other technology, the sky really is the limit…

 

Working on the business

Not only did the workshop sessions enable us to revisit our hopes and dreams for our creative businesses, but also to look at practical actions such as developing a business plan, identifying small actions, projecting sales and cashflow, and what to do to promote our products and services.

Taking time out to review, reflect and plan the way forward is very motivating. As is the opportunity to mix and share experiences with fellow creatives.

How often do you take time out to work on your business rather than in your business?
What is your big vision for your creative business, and does it stretch and excite you?

 

The Creative Springboard programme certainly stretched my thinking. You can find out more about my experiences in the case study on the CWRT website here